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RESUME

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Who
I am
and what I
will deliver

As an experienced content marketing specialist with a proven track record, I deliver impactful results across various writing projects. I excel as a professional copywriter and content writer with expertise in capturing the reader’s attention and speaking directly to your target prospects. My skills include creating high-quality blog content and creative writing services that engage audiences with words that win hearts, persuade minds, and stir emotions.

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I deeply understand audience needs and brand goals, whether the aim is to entertain, sell, persuade, explain, advise, or guide. I can produce hundreds of pages weekly for clients, consistently delivering exceptional expertise and efficiency in all projects.

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Known for my ability to develop SEO-optimized content, I drive increased website traffic through targeted communication strategies. This results in higher client retention, increased brand loyalty, and enhanced profitability. I offer services such as corporate speechwriting for executive presentations, press release writing with expertise in media relations, and creative copywriting for compelling promotional copy.

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Whether you need a freelance writer with SEO expertise, a skilled editor for website content, or a content strategist to develop engaging marketing materials, I provide the expertise to meet your needs. My background includes creating ad copy, e-commerce product descriptions, and email marketing campaigns that convert.

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Explore my portfolio and see how my experience as an experienced technical writer and versatile content creator can benefit your business.

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SENIOR COPYWRITER/ EDITOR                                                             Black Enterprise | New York, NYI| 2020 - 2024

  • Wrote engaging ad copy for various conferences and events, including LinkedIn display ads, resulting in a 20% increase in click-through rates. Edited and Proofread all conference materials to ensure they were all clear and free of errors.

  • Analyzed performance metrics and campaign results to measure the effectiveness of copy and made strategic adjustments to optimize outcomes leading to a 15% improvement

  • Developed content for multiple channels, including website copy, blog posts, social media, email campaigns, print materials, and conference education resources.

  • Conducted research to gain insights into target audiences, industry trends, and competitors, applying these findings to enhance content relevance and impact.

  • Edited and proofread all content for accuracy, clarity, and consistency, maintaining the brand's voice and tone.

  • Performed A/B testing to determine the most effective ad strategies

  • Applied SEO best practices to content creation, improving search engine rankings and driving organic traffic.

  • Successfully managed multiple projects simultaneously, delivering high-quality work on time, even under tight deadlines.

WEB CONTENT WRITER                                                                   Digital Marketing 4Less| Atlanta, GAI| 2018 – 2020

  • Oversaw the development and distribution of compelling content such as press releases, articles, and thought leadership pieces.

  • Stayed up to date with the latest SEO trends and algorithm updates.

  • Rewrote and optimized website content, improving readability and user engagement.

  • Produced high-quality articles, blog posts, and website copy on various topics, including business, finance, and lifestyle.

  • Assisted in recruiting and orienting new writers, guiding content creation and company standards.

  • Collaborated with the editorial team to develop content strategies and ensure timely publication of articles.

  • Implemented SEO strategies to improve search engine rankings and increase website traffic.

What
I did and
how well
I did it

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CONTENT DEVELOPER                                                                          Invistics Software| Norcross, GAI| 2013 – 2017

  • Developed and maintained user guides, quick start guides, FAQs, and product documentation.

  • Created training materials, including webinars, video tutorials, e-learning modules, and certification guides.

  • Ensure software documentation is current and reflects the latest product updates and features.

  • Collaborated with customer success and technical teams to understand customer challenges.

  • Developed resources and playbooks for post-sales, including case studies and troubleshooting guides.

  • Provided sales enablement content that highlights product value, differentiators, and success stories.

  • Create compelling ad copy and engaging landing pages to optimize conversion rates

  • Worked closely with sale and developed compelling sales copy, including presentations, phone scripts, brochures, and customer emails.

  • Conduct thorough keyword research and analysis to identify high-performing keywords

  • Assisted in creating content for customer workshops and training sessions.

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EXPERTISE

Content Expertise

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  • Content Strategy Development

  • Staff Writing

  • Content Analysis and Optimization

  • Political Content Creation

  • Educational Content Development

  • Proposal Writing

  • Finance and Insurance Content

  • Cryptocurrency and Bitcoin Writing

  • Social Media Content Management

  • Mobile App and SaaS Content

  • Promotional eBooks and eCommerce Content

  • Blockchain and Cryptocurrency Content and Much More!

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  • Key Skills

  • Strategic Content Planning

  • Copywriting and Content Writing

  • Proofreading and Editing

  • Speech Writing

  • Strong Research and Analytical Skills

  • Search Engine Optimization (SEO)

  • Effective Presentations

  • Social Media Content Creation and Management

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  • Technical Skills

  • WordPress

  • SEMrush

  • Yoast SEO

  • Mailchimp

  • Microsoft Office Suite

  • Basecamp

  • Adobe Creative Suite

  • Hootsuite

  • Slack

  • Asana

  • Canva

  • Grammarly

  • Google AdWords

  • Link Building

  • Salesforce

  • HTML

  • Smartsheet

  • HubSpot

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Strengths

  • Quick Learner

  • Organizational Skills

  • Time Management

  • Ability to meet deadlines

  • Results-oriented mindset

  • Managing Teams

  • Customer success

  • Conducting Interviews

  • Note Taking

ACCOMPLISHMENTS

  • Boosted Conversion Rates: Increased conversion rates by 15% through strategic copy adjustments based on performance metrics.

  • High-Impact Ad Copy: Improved click-through rates by 25% with targeted ad copy across Meta, LinkedIn, and Display platforms.

  • SEO Success: Achieved a 30% increase in organic traffic by applying SEO best practices to content creation.

  • Campaign Launches: Contributed to the successful launch of five major marketing campaigns, driving significant engagement and brand visibility.

  • Error-Free Content: Maintained a zero-error publication rate through meticulous editing and proofreading.

A few things
I am
proud of!
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SKILLS

 

  • Copywriting for Ads: Expertise in crafting persuasive sales copy, landing pages, webcopy, real estate copy, and ad copy for Meta, LinkedIn, Display, and other digital platforms that drive engagement and conversions.

  • Performance Analysis: Skilled in analyzing performance metrics and campaign results to assess the effectiveness of the copy and implement data-driven adjustments.

  • Content Development: Proven ability to develop and write high-quality content for websites, blogs, social media, newsletters, email campaigns, print materials, and patient education resources.

  • Writing Speeches for the C-Suite: Expertise in crafting impactful and strategic speeches for C-Suite executives, aligning with organizational goals and enhancing leadership presence.

  • SEO Optimization: Experienced in applying SEO best practices to content creation, improving search engine rankings and driving organic traffic.

  • Newsletter Creation: Skilled in crafting engaging newsletters that drive open rates, click-through rates, and audience retention.

  • Research & Audience Insights: Conduct thorough research on target audiences, industry trends, and competitors to create relevant, impactful content that resonates.

  • Editing & Proofreading: Meticulous in editing and proofreading content to ensure accuracy, clarity, concision, and consistency.

  • Collaborative Teamwork: Strong ability to work closely with designers, project managers, and other team members to produce cohesive and effective marketing materials.

  • Digital Marketing: In-depth understanding of digital marketing principles, including SEO, and experience applying best practices to content creation.

  • High-Pressure Performance: Ability to consistently produce high-quality work under pressure with quick turnaround times.

  • Sales Copy: Proven ability to write compelling sales copy that effectively promotes products or services, persuades potential customers, and drives conversions.

  • Press Releases: Skilled in writing clear, engaging press releases that effectively communicate key messages and generate media coverage.

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